What We Shared At IHIF EMEA 2025: Doubling Down On Brand, Execution, And Opportunity

By Benjamin Habbel, Founder & CEO, Limestone Capital

Grateful to have joined this year’s IHIF in Berlin last month – always a powerful reminder of the scale of opportunity and energy in today’s hospitality sector.

I had the chance to speak about what drives us at Limestone Capital – making bold bets, partnering with hands-on founders with big visions and real execution experience, and applying a startup culture that allows us to move fast, focused, and first-principles-driven.

We talked about the growing demand for bold, differentiated concepts – and how we remain committed to creating long-term value through our branded platforms, including:

–Aethos, opening new hotels in Mallorca, London (following our Nobu Shoreditch acquisition), and Madrid this year

–LOISIUM, our wine & spa brand entering a major growth phase

–Crafted, launching its first countryside resort in Sussex this summer

–Voaara, our ultra-luxury brand focused on immersive experiences in remote, nature-first destinations

Hospitality is evolving fast. We feel fortunate to work alongside a growing team and a network of visionary founders who share our belief that this is one of the most exciting industries to build in – especially when you think big and stay committed.

Thanks to everyone who made IHIF so inspiring again this year!