Overhead view of swimmers in Aethos Mallorca’s pool beside sun loungers and pink parasols in Spain

Hospitality & Travel

Learn more

Aethos Mallorca

Hospitality & Travel

Investing behind enduring demand for travel and shared experiences.

  1. Travel and tourism is one of the world’s largest and fastest-growing industries, forecasted to contribute approximately US$12 trillion to the global economy in 2026, equivalent to 9.9% of global GDP, and to grow around 1.5 times faster than the wider economy over the next decade. As AI reshapes the economy and the way we live, we believe distinctive physical experiences, human connection and a genuine sense of place will become increasingly valuable, further strengthening this long-term demand.

  1. At the same time, the market remains highly fragmented. In Europe, independent small and medium-sized hotels account for approximately 63% of hotel-room capacity, creating a significant opportunity to professionalise operations, introduce distinctive brands and build scaled portfolios.

  1. Limestone invests across value-add hotels, opportunistic developments and scalable operating platforms. We combine disciplined acquisition with brand creation, technology and hands-on operations to improve individual assets and build institutional-quality portfolios.

€0m+

Capital deployed

0

Portfolio companies

0

Real estate assets

Operating platforms

Distinctive platforms built to operate and scale.

Our brands and operating platforms differentiate the assets they serve, strengthen performance and create scalable businesses in their own right.

13 platforms

Aethos setting
Aethos

Aethos

Experiential luxury

Our flagship hotel and private-club brand, creating design-led destinations that combine distinctive hospitality, local community and technology-enabled operations.

Hotels live
7
Pipeline hotels
4
Entry stage
Incubation
Year invested
2018
Visit website
Terosa setting
Terosa

Terosa

Wine & Spa hotels

A collection of unique Wine & Spa destinations set among the most iconic vineyard regions across Europe and globally. Launch in early 2027.

Hotels live
0
Pipeline hotels
5
Entry stage
Incubation
Year invested
2026
Launching in early 2027
Voaara setting
Voaara

Voaara

Luxury meets wilderness

A barefoot-luxury hospitality brand creating intimate retreats in remote natural settings, with highly personalised service and a strong connection to place.

Hotel live
1
Pipeline hotels
4
Entry stage
Incubation
Year invested
2024
Visit website
Eterniti setting
Eterniti

Eterniti

Luxury vacation homes

A leading operator of vacation rentals in iconic holiday destinations, with 1,000+ homes across 25+ destinations in the USA and Europe.

Properties managed
1,000+
Assets under management
€2bn
Entry stage
Pre-Seed / Seed
Year invested
2018
Visit website
MYNE Homes setting
MYNE Homes

MYNE Homes

Premium vacation homes

Europe’s leading co-ownership platform for premium vacation homes, offering professionally managed properties and a seamless digital ownership experience across seven countries.

Countries
7
Assets under management
c. €160m+
Entry stage
Growth
Year invested
2024
Visit website
Crafted setting
Crafted

Crafted

Countryside retreats

Life-friendly countryside hotels and gathering places centred on nature, food, wellbeing, craft, community and a more playful approach to hospitality.

Hotel live
1
Pipeline hotels
2
Entry stage
Incubation
Year invested
2024
Visit website
Outsite setting
Outsite

Outsite

Co-living platform

A global network of flexible co-living and co-working spaces designed for remote professionals seeking community, productivity and longer stays around the world.

Locations live
40
Pipeline locations
5
Entry stage
Growth
Year invested
2025
Visit website
Selar setting
Selar

Selar

Luxury expeditions

A luxury expedition-cruise brand offering intimate, sustainably powered polar journeys, combining expert-led exploration, refined hospitality and low-impact travel.

Boat live
1
Pipeline boat
1
Entry stage
Pre-Seed / Seed
Year invested
2024
Visit website
Ydun setting
Ydun

Ydun

Longevity studios

A next-generation longevity studio combining diagnostics, data and personalised training to help members improve performance, healthspan and long-term wellbeing.

Studios live
2
Pipeline studios
2
Entry stage
Incubation
Year invested
2024
Visit website
Nokken setting
Nokken

Nokken

Adventure and wilderness

A design-led cabin and hospitality platform creating nature-based stays through modular architecture, distinctive guest experiences and scalable operating systems.

Properties managed
9
Pipeline properties
5
Entry stage
Early
Year invested
2025
Visit website
Anagram setting
Anagram

Anagram

City design hotels

A contemporary four-star city-hotel concept combining thoughtful design, social energy and welcoming hospitality for modern urban travellers.

Hotel live
1
Pipeline hotels
4
Entry stage
Pre-Seed / Seed
Year invested
2024
Visit website
Rex Rooms setting
Rex Rooms

Rex Rooms

Exclusive nightlife

An exclusive Chelsea night-lounge created for a culturally engaged community, combining distinctive design, music and a highly curated social experience.

Club live
1
Pipeline clubs
0
Entry stage
Pre-Seed / Seed
Year invested
2024
Visit website
Mitsu setting
Mitsu

Mitsu

Japanese restaurant & bar

A Japanese restaurant and bar inspired by Tokyo’s izakaya culture, centred on robata cooking, sushi, shared plates and an energetic social atmosphere.

Location live
1
Expansion
Planned
Entry stage
Incubation
Year invested
2026
Visit website

Hospitality real estate

Selected hospitality real estate investments.

Explore selected operating, pipeline and realised hospitality investments across the Limestone portfolio.

21 properties