Aethos London Shoreditch Named Best New Hotel at the Condé Nast Johansens Awards 2027

We are delighted to share that Aethos London Shoreditch has been named Best New Hotel at the Condé Nast Johansens Awards for Excellence 2027.

Recognised as “a perfect reflection of East London’s offbeat, artistic and transformative spirit”, the award highlights the hotel’s distinctive identity and its successful arrival on one of the world’s most competitive hospitality stages.

Aethos London Shoreditch embodies many of the qualities we value most in hospitality: a strong sense of place, a clear brand vision and an experience that resonates with today’s discerning traveller. Rooted in the creative energy of Shoreditch, the hotel has established itself as a destination that feels both deeply connected to its neighbourhood and internationally relevant.

As part of our vertically integrated investment strategy, we are proud to support projects that combine character, authenticity and long-term value creation. The success of Aethos London Shoreditch reinforces our belief that the most compelling hospitality assets are those that create meaningful connections with guests while delivering a truly differentiated experience.

This achievement is a testament to the talent, passion and dedication of the entire Aethos team, whose commitment has helped bring a unique hospitality concept to life. In a city renowned for its world-class hotel offering, earning recognition as the UK’s Best New Hotel is an exceptional accomplishment.

We warmly congratulate the entire Aethos team on this outstanding achievement. What began as a vision for a new kind of hospitality brand continues to evolve and inspire, and we look forward to the next chapter in the Aethos London Shoreditch story.